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不缺钱的吴晓波:跳入直播风暴,激动如大海

楝酒    来源:电商在线    2020-07-01 12:29:21


WEN|ZHUTING


BIANJI|SIWEN



浙江体彩网 “2020NIANBUZUOZHIBOBUKANZHIBO,JIBENSHANGZHEIYINIANJIUMEIGUO。”WUXIAOBOZAIZHIBOJIANZHIYAN。


NEIGE “ZUIHUIZHUANQIANDECAIJINGZUOJIA”,NEIGEHEHEMAZONGCAIHOUYIJIBIANSHANGYEMOSHIDESHANGYEGUANCHAJIA,ZHONGYUYETARULEZHEITIAOZUIZHISHOUKEREDEXINLINGSHOUCHUANGXINYUNDONGZHONG。


6YUE29RI,WUXIAOBOKAIQIZIJIDEZHIBODAIHUOSHOUXIU。


浙江体彩网 YIGEWENWENERYADEZHONGNIANNANREN,YIWANSHANGJINGLILECONGLINGSHI、JIADIANDAOHUAZHUANGPINDEKUALINGYUDAIHUO,HAIYAOHETAOBAODETOPZHUBO“LIEERBAOBEI”KUAIJIEZOUDUIHUA,ZAIYIKAISHIDEYUGAOWEIBOXIAMIAN,WANGYOUMENCHENGQIWEI“WUFAXIANGXIANGDEHUAMIAN”。


DANDANGWANZUOZAIZHIBOJIANLIDEWUXIAOBO,JIUXIANGSHI《QIPASHUO》LIDEXUEZHAOFENG,DAJIAYUANYIWEIHUIYOUXIEGEGEBURU,FANERCHANSHENGLEQIMIAODEHUAXUEXIAOGUO。


浙江体彩网 CHENYIMAJIA、XIKUPIXIE,CONGCHUANZHEDAOZAOXING,ZAIFUHEWENRENRENSHEDETONGSHI,ZUOWEIXINGUOHUOSHOUXITUIJIANGUAN,WUXIAOBODAIHUOJINJUPINCHU,BENRENDUIYUZHIBODIANSHANGDEREQING,ZAIJINGTOUQIANYILANWUYU。


ZHENGCHANGZHIBOSHIZHANGCHAO5XIAOSHI,XIYINLE8BAIWANRENCIGUANKAN——ZHEIGECHENGJIBUYAYUWEIYA、LIJIAQIDENGTOUBUZHUBO。


YIZHIYUZAITUIXIAOYIKUANDIANNAOYIDESHIHOU,WUXIAOBOSHUNSHIZUOZAILEDENGZISHANGBINGGANKAIDAO,“ZHIBOMAIHUOTAILEILE”。


浙江体彩网 WUXIAOBOKANQILAIYAODONGZHENGELE,YIRUTAZHIQIANDUIYUZHIBODIANSHANGSUOXIEDAODENEIYANG:


浙江体彩网 “WOKANJIANLEFENGBAO,JIDONGRUDAHAI。”



吴晓波直播首秀


6YUE29RIWAN7DIAN,WUXIAOBOKAIQILETADETAOBAOZHIBOSHOUXIU。


浙江体彩网 CICISHOUXIU,WUXIAOBOHETADETUANDUIDAILAILE24GECHANPIN,HANGAILINGSHI、RIYONGPIN、JIAJUYONGPINYIJIXIAOJIADIANDENGSHUGEPINLEI。



DANGWANDEDIYIKUANSHANGPINBAIQUELINGMIANMO,ZAIZHULIDUIZHEJINGTOUJIANGJIEXIADANFANGSHIQIAN,JIUYIJINGHAOWUZHENGZHAODIBEIMIAOKONG,HOUXUHENDUOSHANGPINDADUODOUJINGLILEBUHUO。


BAIQUELING、HONGDIQIUDENGPINPAIDEFUZERENZHUANCHENGGANLAIJINXINGZHUBO。BUSHAOQIYEBIAOSHI,ZHISUOYIXUANZEYUWUXIAOBOHEZUO,SHIKANZHONGQICAIJINGSHUXING,“WOMENCHANPINSHIMIANXIANGGAODUANRENSHI,KEQUNXIANGDUIHESHI。”


ZHIQIANWUXIAOBOJIURENWEI,RENDUISHANGPINDEXINRENGUANXI,ZAIWEIMIAODIBEIRENDUIRENDEXINRENSUOQUDAI。


QINGRENZHUBO,KEYIWEIGEZIDEPINPAIZHANTAI,YENENGKANCHUWUXIAOBOTUANDUIQIANQIZAIXUANPINGUOCHENGZHONG,HEPINPAIFANGJIANLILECHONGFENDEGOUTONG。



“ZHIBOCHANPINQUANBUDOUSHITUANDUIYIJIANYIJIANQINZIXUANCHUDE。”WUXIAOBOPINDAODEGONGZUORENYUANGAOSU「DIANSHANGZAIXIAN」(ID:dianshangmj),ZHEICIZHIBODEYUNYINGHUANJIEBINGWEIWEITUODISANFANGZHIBOJIGOU。


浙江体彩网 BENCIZHIBOZHUTIWEI“XINGUOHUOSHOUFA”,YUANZIWUXIAOBOBENRENZHIQIANDEYANJIU。ZAI2019NIANWUXIAOBODENIANZHONGXIUSHANG,TAHEGUANQINGYOU、XUZHIYUANHEWUSHENGGONGTONGJICHUDEWEILAIJINGJIQUSHIBADACAIXIANGZHONG,XINGUOHUOJIUSHIZHONGYAODENIANDUGUANJIANCI。


ZAIZHANGDA5XIAOSHIDEZHIBOZHONG,WUXIAOBOJIANGZIJIDUIYUSHANGYEDELIJIERONGRULEJINLAI。ZHUCHIRENJIESHAOSHANGPINMAIDIANHELIUCHENG,ERWUXIAOBOGENGDUOSHIJIESHAOSHANGPINBEIHOUDEGUSHI,SHENZHISHIZHENGGEXINGYEDEFAZHANZHUANGKUANG“DIYICIKANZHIBOXIANGTINGLEYICHANGLUNTANJIANGZUOYIYANG”,YOUFENSIZAIZHIBOJIANGANTAN。


浙江体彩网 JIESHAOLAIYIFENLINGSHILIHESHI,WUXIAOBOCHENGSHIPINDE“XINXIAN”SHIYIGEXITONGXINGGONGCHENG,BEIKAODESHIZHONGGUOZHENGGECHANYELIANDESHILI。ZAITANJIGUOHUOPINPAISHI,TAZONGJIELEYIGE“GEBIERENWUFAZE”,BIAOSHIYINBAOLIUXINGKAODEBUSHIGUANGGAO,ERSHIYOUMEILIDEGEBIERENWU。


SUIRANZAIHUANJIESHANGHAIYOUBUCHENGSHUHEJINZHANGDEBUFEN,DANTAYEZHIYANLEDUIYUZHIBO,XIWANGNENGGOUZUOHAODEJUEXIN。“WOMENYIJINGBACHELUNZIXIEDIAOLE,DASIBUHUIFANCHEDE。”



TUANDUIGONGZUORENYUANGAOSU「DIANSHANGZAIXIAN」,DANGWANCAIYONGDESHIWEIBOHETAOBAOZHIBOTONGBUJINXINGDEFANGSHI。WEIBOZHIBOJIANDECHENGJIAO,WUXUTIAOZHUANAPP,XIANGDANGYUZAIZUISHIHECHANSHENGXIAOFEIDEPINGTAIJINXINGDAIHUOSHI,YEZHUAZHULEZHIQIANCHENDIANZAIWEIBOSHANGDELIULIANG。



最会赚钱的财经作家


WUXIAOBOCENGSHUO,ZIJIDERENSHENGHENYOUJIETIGAN,SANSHISUIZHIQIANCONGLAIBUKAOLVQIANDEWENTI,ZHUANXINZUOJIZHE,SANSHISUIDAOSISHISUIZHIJIANKAISHIJINXINGGERENDEYUANSHIJILEI,WANCHENGGERENDEXIEZUOJIHUA,SISHISUIZEZHUNBEITUIXIU,CHENGWEIYIGEZHENZHENGDEZHISHIFENZI。


CHUSHENGYU1968NIANDEWUXIAOBOJINNIANYIJING52SUI,JULITAYUANXIANSHEDINGDENIANLINGGUOQU10NIAN,LITUIXIUXIEZUODEYUANWANGYUELAIYUEYUAN,ERZAISHANGRENZHEITIAOLUSHANGSHIYUEZOUYUESHEN。



浙江体彩网 BIYEYUFUDANDAXUEXINWENZHUANYEDEWUXIAOBO,CENGJINGZAIXINHUASHEZHEJIANGFENSHERENZHIGUO14NIANDECAIJINGJIZHE。ZHEIYESHITAHOUXUJIEDUSHANGYEDEJILEIHELAIYUAN。


浙江体彩网 CIZHIHOU,TAKAISHIYIDUANQUANZHIXIEZUODERIZI。BINGKAOZIJIDEZUOPIN《JIDANGSANSHINIAN》、《DABAIJU》DENG,ZAI2009NIANSHIYI750WANYUANDENIANDUBANSHUISHOURU,DENGSHANGLE“ZHONGGUOZUOJIAFUHAOBANG”。MEITIHECAIJINGLINGYU,CHENGTAWEI“ZHONGGUOZUICHUSEDECAIJINGZUOJIA”。


TAZUICHUSEDE,CHULEXIEZUO,HAIYOUZHUANQIAN。


ZAIQICHACHASHANGXIANSHI,MUQIANWUXIAOBOMINGXIAHAIYOU13JIAGONGSICUNXU,SHIDUOJIAQIYEDONGSHIHEKONGGUREN。


浙江体彩网 XIEZUOZHIWAI,ZUOQILECHUBANCHUANGYIGONGSI“LANSHIZI”、XINMEITIYUNYINGGONGSI“BAJIULING”HEYIZHIWENHUATOUZIJIJIN“TOUTOUSHIDAO”。JIEZHUHULIANWANG,WUXIAOBOZAIWENHUAXIAOFEIFANGMIANDESHANGYEHUA,HAIZAIBUDUANKUODA。


QIANNIAN,WUXIAOBOHAIDAPOLEZIJIZHIQIAN “CONGLAIBUCHAOGU”DEFlag,SHOUCIKAITONGGUPIAOZHANGHU,YI20WANMEIYUANGOURUXIAOMIGUPIAO,BINGHANHUALEIJUN“NIKEYAODUIDEQIWODE20WANMEIYUAN”。


浙江体彩网 ZHEIXIEHUODONGWEITAYINGDELEYIDUIBIAOQIAN。ERJIN,YOUDUOLEYIGESHENFEN:“DAIHUOZHUBO”。



直播间里的意见领袖


SHANGYEDEDAOLUSHANG,MEIYOUSHEIHUISHIYIFANFENGSHUNDE。


WUXIAOBOYEBULIWAI。


2019NIAN,QUANTONGJIAOYUYI15YISHOUGOUHANGZHOUBAJIULINGDEFANGANPOCHANHOU,WUXIAOBODESHANGSHIMENGBEIZANSHIGEZHI。


GUSHIDAOLEZHEILI,WULUNSHIGERENGUAGE,HAISHIRUJUZHIBO,DOUHENRONGYIRANGRENXIANGQILUOYONGHAO。



DANGSHIWUXIAOBODEZIMEITIGONGSISHANGSHISHIBAI,LUOYONGHAOCENGFAWEIBODIANPINGSHIBAIYUANYIN:YI、MENGTAIDA,ER、RUCUOXING。TAHAIZHICHU,WUXIAOBOSHIGESHIHOUZHUGELIANG。DANCUOCIHUOYAOWEIERJINONG,HENKUAIJIUCHONGSHANGLEWEIBORESOU。


YUANYINSHIZHIQIANWUXIAOBOZAIJIANGKESHI,CENGJINGYONGTONGYANGDEHUA,CHENGLUOYONGHAOZUOSHOUJISHIBAI,SHIFANLEZHEILIANGGECUOWU。


DANZUOWEISHEJIAOMEITISHIDAIDEDIYIPI“WANGHONG”,ZAICHUANGYELUSHANGHAIMEIYOUWANQUANSHANGANDELIANGREN,QISHISHIYILEIREN。


YIGEZAIGUONEISHOUJIXINGYEDEJILIEJINGZHENGZHONGBAIXIAZHENLAI;YIGEZAIZIMEITIFENGKOUGUOQUZHIHOU,ZHIJIEJINGLIGUOYICISHANGSHISHIBAI。



浙江体彩网 RUJINDOURUJUZHIBODAIHUO,JIGEYUEQIANYIGAOSHENJIAHEQIANGSHIZIYUANWEIRUZHUDOUYINZHIBODELUOYONGHAO,SHOUXIUDANGWANSUIRANPINPINFANCHE,DANYEJINYIBUDAKAILEZHIBODEXINJUMIAN——RANGBUSHAORENDEMUGUANG,ZAIYIJINGBEILIJIAQIDENGZHUBOXIYINDETONGSHI,ZHIXIAOLELUOYONGHAOZAILINGYULIYEDAILAILEXINDEDONGJING。


ZHEICIWUXIAOBODEJIARU,GENGXIANGSHICONGDAOGOUBIANCHENGLEYIJIANLINGXIU。TONGGUOZIJIDUIYUSHANGYEDELIJIEHEPINPAIJIAOTANDUIHUA,RANGZHIBOJIANCHENGWEIXIAOFEIJIAOLIUDEZHENDI。



想成为薇娅


ZHEIBINGBUSHIWUXIAOBODIYICIZAIZHIBOJIANDAIHUO。DANZHENGSHIZAITAOBAOZHIBOPINGTAIKAISHEZHIBOJIANDAIHUO,DEQUESHITOUYIZAO。


QUNIANWUXIAOBOHEHAOYOUXUZHIYUANZAOFANGLEHANGZHOUDESANJIAZHONGXIAOQIYE,DANGTINGDAOTAOBAOZHIBODEXIAOSHOUESHI,LIANGRENDOUHENZHENJING,XUZHIYUANYIGEJINGWENWUXIAOBO,“ZHEISHIWEILAIQUSHIMA。”NEISHITAMENDIYICITINGDAO“TAOBAOZHIBOYIJIE”WEIYAZHEIGEMINGZI。NEINIAN,WEIYATONGGUOZHIBOMAICHULE27YIYUANDENVZHUANG。


ERJIN,XUZHIYUANYEKAISHIZHIBODAIHUOLE,WUXIAOBOSUIHOUJIARUZHANCHANG。


CONG“GAOLENG”DEWENRENDAONENGSHUOHUIDAODEZHUBO,JIAOSEHUHUAN。ZHIBODIANSHANG,FENGYUNBIANHUAN。


浙江体彩网 2019NIAN,QUANWANGZHIBODIANSHANGDEGMVYUE3000YIYUAN,JINGUANZAI10WANYIYUANDEZONGPANZILIZHANBIBUGAO,QUESHIZENGZHANGZUIWEIQIANGJINGDEYIGUSHILI。


今年,“黑天鹅”加速了这种创新的变化。从刘涛、林允、邓伦,到极限挑战、天天向上等综艺节目,再到董明珠、张朝阳、梁建章、李国庆等叱咤商海的人物,都撩起袖子,站到了直播间的镜头前面。



“CHUANGSHIRENLAOBANLAIZUOTOUHAOZHUBO,YOURENJIAMENGYOURENZHUTUIHUISHIZHIBOTIAOJIANBIANDEGENGHAO,TONGSHIDUIYUTAMENLAISHUO,YEZAIZHIBOJIANSHIFANGLEBIAODAYU。”TENGDAFUHUAQICHUANGSHIRENZHANGTENGGAOSUJIZHE,QIYEJIAHEGEJIEKOLDERUZHU,RONGYIYONGDICHENGBEN,DAILAICHAOGAODEXUETOU。


ZAIJIASHANGMINGQIHELIULIANGZHUANHUA,TONGSHIZHIBOJIANNENGGOUMIBUXUDUOXINGYEHECHUANTONGQUDAOSUOQUESHIDEDIANSHANGJIYIN,SHUNDAIZHIGUANTUOKUANLEBIANXIANDELUZI,YUSHITIANXIAXIXI,JIEWEIZHIBOERLAI。


“DIYICIRANGYOUWENDUDEREN,CHENGWEILESHANGPINDAOGOUDEZHONGJIJIEDIAN。”DUIYUDIANSHANGZHIBOZHONGGOUCHUDELINGSHOULUOJI,WUXIAOBOBIAOSHIFEICHANGRENKE。


浙江体彩网 XIANGGUANTONGJISHUJUXIANSHI,JIN2020NIANDE2YUEDAO5YUE,QUANWANGGONGJINXINGLE400WANCHANGZHIBODAIHUO。DAO6YUE,MEITIANDEZHIBOSHULIANG,YIJINGCHAOGUOLE20WANCHANGCI。



浙江体彩网 ZHIBOKAISHISHI,WUXIAOBOBIANBIAOSHIZIJIBUSHIYISHIXINGQI,ERSHIYOUBEIERLAI。TAZHUANMENJINXINGGUODIAOYAN:DAO2020NIANDI,ZHIBODIANSHANGDEJIAOYIEJIANGZENGZHANGSANBEI,YUE9000YIYUAN。DAOMINGNIANKEWANGCHONGDAO2.5WANYIYUAN,YUEZHANHULIANWANGDIANSHANGZONGLIANGDE20%。


浙江体彩网 ZHEIYIWEIZHE,ZHIBOZAI“FENGKOU”SHANGDAILEZHEIMEJIU,RENGRANYOUJIXUQIFEIDEKONGJIAN。


DANGWANZHIBODEZUIHOU,WUXIAOBOZONGJIECHENG,YISHITAGUANCHADAORUJINXIAOFEIZHEGENGYUELAIYUEKANZHONGYUJIANKANGHEHUANBAOXIANGGUANDECHANPIN;ERSHIZUOZHIBOZHENBUSHIYIJIANRONGYIDESHI。


浙江体彩网 MAIRUWANYIJIDEXINLINGSHOUCHUANGXINSAIDAO,WUXIAOBOZHENGNULICHENGWEITACENGYANJIUGUANCHADE“WEIYAMEN”。



本文转载自微信公众号电商在线(ID:dianshangmj),已获授权,版权归电商在线所有,未经许可不可转载或翻译。



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关键词:吴晓波 | 直播
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